Designer that Crafts Experiences
Designer that Crafts Experiences
I believe “Design is everywhere around us, and as designers, we carry the responsibility of making products truly worthy of people’s time, trust and money”
I believe “Design is everywhere around us, and as designers, we carry the responsibility of making products truly worthy of people’s time, trust and money”
I believe “Design is everywhere around us, and as designers, we carry the responsibility of making products truly worthy of people’s time, trust and money”
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Projects completed
yr
Experience
About
Hi, I am Nitisha 🤍
Hi, I am Nitisha 🤍
From complex B2B, SaaS and healthcare products to AI-powered and consumer experiences, I design with a focus on the user experience. I turn user needs and complex journeys into thoughtful digital experiences that reduce friction, create clarity and make products better to use.
From complex B2B, SaaS and healthcare products to AI-powered and consumer experiences, I design with a focus on the user experience. I turn user needs and complex journeys into thoughtful digital experiences that reduce friction, create clarity and make products better to use.
Projects
Building Design Solutions
Building Design Solutions
A curated collection of UIUX, Product design and Brand Design work
A curated collection of UIUX, Product design and Brand Design work
Creative services
Creative services
Focused design and development support to help brands build clearer identities, better websites, and refined product experiences.
Focused design and development support to help brands build clearer identities, better websites, and refined product experiences.
UIUX Design
Collecting data, analysing according to user needs and building responsive, polished websites with clean structure, smooth interactions, and launch-ready execution.
Brand design
Translating brand values into scalable visual identity packages, by defining core brand identity systems, custom visual assets that help your product stand out with clarity.
Experience Design
Transforming complex multi-step journey into streamlined, user-centered experiences built for maximum clarity and efficiency.
UIUX Design
Collecting data, analysing according to user needs and building responsive, polished websites with clean structure, smooth interactions, and launch-ready execution.
Brand design
Translating brand values into scalable visual identity packages, by defining core brand identity systems, custom visual assets that help your product stand out with clarity.
Experience Design
Transforming complex multi-step journey into streamlined, user-centered experiences built for maximum clarity and efficiency.
UIUX Design
Collecting data, analysing according to user needs and building responsive, polished websites with clean structure, smooth interactions, and launch-ready execution.
Brand design
Translating brand values into scalable visual identity packages, by defining core brand identity systems, custom visual assets that help your product stand out with clarity.
Experience Design
Transforming complex multi-step journey into streamlined, user-centered experiences built for maximum clarity and efficiency.
My process of approaching a problem
5 WHYs Technique
Uncover root-cause of the user problem by either talking to the user or basedon the research
5 WHYs Technique
Uncover root-cause of the user problem by either talking to the user or basedon the research
Strategizing user feedbacks
I analyse the structure,pattern, systems and creative approach before moving into the visual design stage.
Strategizing user feedbacks
I analyse the structure,pattern, systems and creative approach before moving into the visual design stage.
Defining Problem Statement
Once I know how the current system works, I am able to define problems, user flows, information architecture
Defining Problem Statement
Once I know how the current system works, I am able to define problems, user flows, information architecture
Design
Starting with sketching out the solutions, moving towards the Design systems, Low Fidelity Wireframes and then the final design which I have freedom to create on multiple platforms- Figma, Framer, Claude Design, Antifravity, Google Stitch depending on the project
Design
Starting with sketching out the solutions, moving towards the Design systems, Low Fidelity Wireframes and then the final design which I have freedom to create on multiple platforms- Figma, Framer, Claude Design, Antifravity, Google Stitch depending on the project
Testing
For UI/UX design making sure the navigation is smooth and have increased the user experiece for good. For brand desgins I check the increase in conversion rates and CTR
Testing
For UI/UX design making sure the navigation is smooth and have increased the user experiece for good. For brand desgins I check the increase in conversion rates and CTR
Delivery
Final assets, pages, guidelines and wireframes are well arranged to hand over to the developers
Delivery
Final assets, pages, guidelines and wireframes are well arranged to hand over to the developers